Our Strategy
Our Strategy
Our Vision
A better world for every child.
Our Mission
We put children first. We inspire and engage supporters to raise funds, promote children’s voices and create lasting change for children. Our diverse, passionate, and determined team upholds the UN Convention on the Rights of the Child for children all over the world, including the UK.
Strategic Goals
INCOME
Sustainably grow income to raise £650 million over the strategic period and find efficiencies so that we generate more pence in the pound for programmes for children.
INFLUENCE
Secure strong commitment to child rights both in the UK and internationally, as well as the return to allocating 0.7% of UK Gross National Income on international development.
UK IMPACT
Transform systems and services for children across health, education, sport and local communities that directly improve the outcomes and life chances of millions of children in the UK by 2026.
OURSELVES: UNICEF UK
Have a highly effective, engaged, and diverse workforce that live our values and are supported to deliver their best work for children.
View our strategy summary (PDF)
Accountability
In order to achieve our mission and to ensure that our work has the greatest impact on the lives of children, we believe it is vital to be accountable – particularly to the supporters who fund our work.
We take the responsibility of using our supporters’ donations to the best effect seriously and aspire to the highest standards of good governance.
- Learn more about our Accountability and Governance here and read associated reports
Read our Annual Report
In the UK
In 2022 supporters helped UNICEF UK raise £179.5 million to help build a better world for every child.